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Social Media Strategy: Marketing and Advertising in the Consumer Revolution
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Review This book contributes to everything we are trying to teach our students, not just the latest in advertising techniques. In fact, the book is exceptionally comprehensive…. By focusing on core social science concepts, Quesenberry solidifies his lessons expertly. Quesenberry wraps up the text with a discussion on integrating social media across organizations and pulling his wide-ranging topics together. This conclusion demonstrates that the academic field is full of us marketing-professionals-turned-professors, and this is a text for us! It presents real-world problems in academic ways perfect for the classroom… [A]fter assigning it in the classroom, I have no doubt that my students will keep this book on their first office bookshelf. (Journalism & Mass Communication Quarterly) Provides a solid foundation for introducing the complexity of social media strategy to students… [and] an outstanding introduction to the types of social media engagement and their representative platforms. … While choosing a social media textbook often deserves the status of 'It’s Complicated', any professor looking for a quality introductory textbook for social media would do well to be 'In a Relationship' with Quesenberry’s contribution. (Journal of Advertising Education) Finally, the book on social media we've all been waiting for! Quesenberry provides an excellent framework for students to learn about social media strategy and for companies to use in their strategic planning. This book thoroughly covers everything from native advertising to geo-location, crowdsourcing, and more. Remarkably, it will appeal to both the social media novice and the expert. Highly recommended. (Charles R. Taylor, Villanova University; Editor-in-Chief of International Journal of Advertising) Social Media Strategy presents a unique and much needed approach to social media in public relations, advertising, and marketing disciplines. The balance showcased in the book—adapted from both research and practice—is not only refreshing to see, but also addresses the trend observed both in practice and in academia. (Karen Freberg, University of Louisville) While becoming a Social Media Expert is as elusive as becoming a unicorn, you will be much more knowledgeable after reading Quesenberry’s insightful, well-researched book. (Rob Schnapp, Coyne PR) A comprehensive and clear overview of a successful marketing effort using conversation, virality, and direct consumer communication. By combining solid marketing tenets with practical steps, Quesenberry authoritatively walks readers through the various social media platforms, what works, and why. This text includes clear explanations of social media platforms and how they direct consumer participation, real-world case studies, exercises, and step-by-step worksheets. It will serve as an introduction for students as well as a guide for professionals. (Ann Marie Kerwin, Advertising Age) Read more About the Author Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University. Before joining academia, he spent nearly twenty years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, working with clients from startups to Fortune 500s. His social media campaigns have received industry recognition including a PRSA Bronze Anvil and an OMMA Award. He is also an accomplished researcher and contributing author to Harvard Business Review, Entrepreneur, and Social Media Examiner.. Follow his blog at www.postcontrolmarketing.com. Read morePaperback=256 pages. Publisher=Rowman & Littlefield Publishers (October 26, 2015). Language=English. ISBN-10=1442251530. ISBN-13=978-1442251533. Product Dimensions=7 x 0.5 x 9.9 inches. Shipping Weight=12.6 ounces (View shipping rates and policies). Average Customer Review=3.8 out of 5 stars 22 customer reviews. Amazon Best Sellers RankSocial Media for BusinessMultilevelRetailing=#464,151 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #221 in Books > Computers & Technology > Business Technology > #280 in Books > Business & Money > Marketing & Sales > Marketing > #348 in Books > Business & Money > Industries >.
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